Market & profitability

P2E games dramatically increase TAM (Total Addressable Market) because they attract users who would not have played the game if they could not create economic value.

Unlike existing games, P2E games have a structure in which profits are generated the more you play. Rather than simply eroding existing P2W (Play to Win) users with P2E games, new users will enter the game market.

The profit structure within the game ecosystem can change from platform-centric to game company and player-centric.

Platforms such as iOS and Google Play Store took a 30% in-game sales commission in return for providing the venue. When the trading of NFT characters, items, and utility tokens is activated, the revenue share of the existing platform decreases and the revenue share of players and game companies (including DEX) increases.

최근 국내 주요 게임사 매출 현황